Where Is My Easy Button?

Contrary to popular belief, there is no easy button in today’s web design.  It takes great design skills, an understanding of coding and dynamics, and equally as important – marketing skills. The days of cookie cutter FrontPage templates, homestead and geocities freebie sites are a thing of the past and totally looked down upon in today’s industry.

As a society we’ve come to expect everything should be at our convenience.  I’ve learned through the years, the things worth having are not easy ~ not easy to obtain, not easy to maintain and not easy to sustain.  It takes effort ~ sweat equity, if you will.

For example, buying your first house was probably a joyous occasion.  It gave you a sense of independance and strength.  The years it took to save up enough for a downpayment, the time it took to furnish it adequately ~ it all boils down to working towards a goal ~ making a house a home.

This also applies to your website.  Your website is your “home” on the web. Your website is only as good as the information you provide to your webmaster.  It is your vision and your webmaster’s mission to display your web presence as complete and professional as possible.   Sparkles, obnoxious backgrounds and rotating gifs are never a good idea.

Here are a few tips to obtain, maintain and sustain the best presence on the web for your business:

  1. Be clear and concise with what you want.  This means providing examples of things/styles you like, even if you have to sketch your thoughts on scratch paper!
  2. Nothing stinks more than a stale website!  Regular updates keep the page fresh and exciting.  This portrays to your customer that you are focused on your task and care about your online image.  It also keeps the interest going and customers returning.
  3. If you submit for changes, be patient.  Web maintenace, although not really rocket science, does take some time to ensure everything is where it needs to be.
  4. Most customers do not understand the dynamics of web design, that is why they hire someone, right?  So, sometimes, what you “want” on your website, may not be what you “need”.  Optimization, search engine status, and a horde of other factors come into play when designing your site.  Please keep an open mind when your webmaster suggests something different than what you “think” you “want”.